We use the Google AdWords online advertising program and Conversion Tracking as part of Google AdWords. Google Conversion Tracking is an analysis service offered by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you click on advertising switched on by Google, a Conversion Tracking cookie is deposited on your computer. These cookies have restricted validity, do not contain personal data and therefore are not used for identifying individuals.
If you visit certain pages on our website and the cookie has not yet expired, Google and we can detect that you have clicked on the advert and been forwarded to this page.
Every Google AdWords customer has a different cookie. Hence there is no possibility of cookies being traced back via the websites of AdWords customers.
The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers that are critical for conversion tracking. In this way the customers learn the total number of users that have clicked on the advert and have been forwarded to a page provided with a Conversion Tracking tag. However, they do not receive any information that can be used for personally identifying users.
If you do not wish to participate in tracking, you can retract your consent for this usage by preventing the installation of cookies via a corresponding setting in your browser software (disabling option). You will then be excluded from the Conversion Tracking statistics.
You can find additional information and the Google data protection declaration at: http://www.google.com/policies/privacy/